En búsqueda del modelo de turismo sostenible de costa: Un enfoque de colaboración
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feb 9, 2024
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https://doi.org/10.36677/elperiplo.v0i46.20703
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Esther Poveda-Pareja
http://orcid.org/0000-0003-0414-6763
Bartolomé Marco-Lajara
http://orcid.org/0000-0001-8811-9118
Mercedes Ubeda-Garcia
http://orcid.org/0000-0003-4044-2455
http://orcid.org/0000-0003-0414-6763
Bartolomé Marco-Lajara
http://orcid.org/0000-0001-8811-9118
Mercedes Ubeda-Garcia
http://orcid.org/0000-0003-4044-2455
Resumen
Las empresas del sector turístico han dejado evidenciada su capacidad de resiliencia ante retos como la pandemia derivada del COVID-19. Frente a estas fortalezas, todavía existen necesidades imperantes en el sector de alcanzar los niveles de sostenibilidad para atender a las demandas legales y sociales actuales. Ante esta situación, se requiere conocer qué factores permiten impulsar estrategias responsables que permitan alcanzar dichas metas, para ello la investigación académica ha centrado la atención en los factores internos a la organización, quedando los factores externos, capaces de potenciar las carencias individuales de cada empresa, relegados a un segundo plano. Con el ánimo de poder atender este gap, en la presente investigación se analiza la influencia de la localización y, concretamente, el efecto que el capital social o la ambidestreza interorganizativa (tradicionalmente desarrolladas en entornos de aglomeración especializados) pueden ejercer sobre el desarrollo de estrategias de Responsabilidad Social Corporativa (RSC) por parte de los hoteles. A nivel metodológico, por un lado, se calcula el grado de aglomeración de los Sistemas Locales de Trabajo (SLTs) conformados por municipios de la costa española para, posteriormente, contrastar empíricamente el modelo teórico mediante la técnica Partial Least Squares (PLS), aplicándola sobre una muestra de 202 hoteles, lo que permite obtener resultados válidos para la investigación y los managers de los hoteles. Así, se demuestra la existencia de un efecto mediador ejercido por la ambidestreza interorganizativa que denota la relevancia de dicha capacidad para el desarrollo óptimo de estrategias de RSC, además del impacto directo que ejerce el capital social sobre estas estrategias, lo que indica la importancia de atender a variables externas a la organización, cuya caracterización implique la colaboración entre distintos agentes en territorios especializados, lo que permitirá obtener sinergias de los conocimientos y recursos existentes en dichas áreas.
Palabras clave:
RSC, capital social, localización, ambidestreza interorganizativa, turismo.
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Article Details
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POVEDA-PAREJA, Esther; MARCO-LAJARA, Bartolomé; UBEDA-GARCIA, Mercedes.
En búsqueda del modelo de turismo sostenible de costa: Un enfoque de colaboración.
El Periplo Sustentable, [S.l.], n. 46, p. 118 - 141, feb. 2024.
ISSN 1870-9036.
Disponible en: <https://rperiplo.uaemex.mx/article/view/20703>. Fecha de acceso: 17 sep. 2026
doi: https://doi.org/10.36677/elperiplo.v0i46.20703.
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Cheng, J. S., Tang, T. W., Shih, H. Y. & Wang, T. C. (2016). Designing lifestyle hotels. International Journal of Hospitality Management, (58), 95-106.
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