Determinantes de la intención de repetir la visita a un destino: el caso del Parque Nacional Arrecifes de Cozumel en el Caribe Mexicano
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jun 27, 2023
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https://doi.org/10.36677/elperiplo.v0i45.17378
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Kennedy Obombo Magio
http://orcid.org/0000-0002-1381-8341
http://orcid.org/0000-0002-1381-8341
Resumen
En un mercado internacional de turismo incrementalmente competitivo con nuevas tendencias proyectadas después de la pandemia por COVID-19, destinos turísticos maduros pueden adquirir ventaja competitiva a través de las visitas repetidas. La presente investigación examinó la relación entre los atributos de un destino y la satisfacción del visitante y su intención de repetir la visita al Parque Nacional Arrecifes de Cozumel, en México. Las variables utilizadas en el estudio se midieron a través de preguntas abiertas y cerradas acerca de las opiniones y comentarios de sus experiencias durante su visita en el Parque Nacional Arrecifes de Cozumel. Las cuestiones fueron las tradicionalmente utilizadas en investigaciones turísticas acerca de la lealtad y la intención de repetir una visita. Un cuestionario autoadministrado de muestreo sistemático fue distribuido a 420 turistas a su entrada al parque y se les pidió que la entregaran a su salida. Los resultados de este estudio demuestran que hay una relación positiva entre la satisfacción del turista, la lealtad/fidelidad y la intención de visitar nuevamente el Parque Nacional Arrecifes de Cozumel. La experiencia del turista en general tras visitar el Parque Nacional Arrecifes de Cozumel fue significativamente distinta en participantes de acuerdo con su edad, años de educación, país de origen y género. Sin embargo, hay una relación negativa que no es significativa entre los atributos del destino turístico y el nivel de satisfacción del turista.
Article Details
Como citar
MAGIO, Kennedy Obombo.
Determinantes de la intención de repetir la visita a un destino: el caso del Parque Nacional Arrecifes de Cozumel en el Caribe Mexicano.
El Periplo Sustentable, [S.l.], n. 45, p. 64 - 84, jun. 2023.
ISSN 1870-9036.
Disponible en: <https://rperiplo.uaemex.mx/article/view/17378>. Fecha de acceso: 12 ago. 2026
doi: https://doi.org/10.36677/elperiplo.v0i45.17378.
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Citas
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Campo-Martínez, S., Garau-Vadell, J. B. & Martínez-Ruiz, M. P. (2010). Factors influencing repeat visits to a destination: The influence of group composition. Tourism Management, 31(6), 862-870. DOI: https://doi.org/10.1016/j.tourman.2009.08.013.
Carvache-Franco, M., Alvarez-Risco, A., Carvache-Franco, O., Carvache-Franco, W., Estrada-Merino, A. & Villalobos-Alvarez, D. (2021). Perceived value and its influence on satisfaction and loyalty in a coastal city: a study from Lima, Peru. Journal of Policy Research in Tourism, Leisure and Events, 1-16. DOI: https://doi.org/10.1080/19407963.2021.1883634.
Čaušević, A., Mirić, R., Drešković, N. & Hrelja, E. (2020). First-time and repeat visitors to Sarajevo. European Journal of Tourism, Hospitality and Recreation, 10(1), 14-27. DOI: 10.2478/ejthr-2020-0002.
Chi, C. & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 24-36. DOI: https://doi.org/10.1016/j.tourman.2007.06.007.
Clarke, J. & Bowen, D. (2021). Repeat tourists and familiar place formation: Conversion, inheritance and discovery. Journal of Destination Marketing & Management, 20, 100605. DOI: https://doi.org/10.1016/j.jdmm.2021.100605.
Cossío-Silva, F. J., Revilla-Camacho, M. Á. & Vega-Vázquez, M. (2019). The tourist loyalty index: A new indicator for measuring tourist destination loyalty? Journal of Innovation & Knowledge, 4(2), 71-77. DOI: https://doi.org/10.1016/j.jik.2017.10.003.
Fatt, B. S., Hashim, N. A. A. N., Alias, M. A., Awang, Z., Safri, F. H. M., Bakansing, S. & Sinidol, G. (2021). Visitor Revisit Intention and Perceived Values towards Tunku Abdul Rahman Marine Park, Sabah. Journal of Contemporary Issues in Business and Government, 27(2). DOI: 10.47750/cibg.2021.27.02.498.
Hankinson, G. (2004). The brand images of tourism destinations: a study of the saliency of organic images. Journal of Product & Brand Management, 13(1), 6-14. DOI: https://doi.org/10.1108/10610420410523803.
Jayaraman, L., Lin, K.S., Guat, L.C. & Ong, L.W. (2010). Does Malaysian Tourism Attract Singaporeans to Revisit Malaysia? An Empirical Study. Journal of Business and Policy Research, 5(2), 159-179.
Kozak, M. (2001). Repeaters' behavior at two distinct destinations. Annals of tourism research, 28(3), 784-807. DOI: https://doi.org/10.1016/S0160-7383(00)00078-5.
Kozak, M., Bigné, E. & Andreu, L. (2005). Satisfaction and destination loyalty: A comparison between non-repeat and repeat tourists. Journal of Quality Assurance in Hospitality & Tourism, 5(1), 43-59. DOI: https://doi.org/10.1300/J162v05n01_04.
Lam-González, Y. E., León, C. J., Gonzalez Hernandez, M. M. & De León, J. (2021). The structural relationships of destination image, satisfaction, expenditure and loyalty in the context of fishing tourism. Scandinavian Journal of Hospitality and Tourism, 1-20. DOI: https://doi.org/10.1080/15022250.2021.1884596.
Lee, S., Jeong, E. & Qu, K. (2020). Exploring theme park visitors’ experience on satisfaction and revisit intention: A utilization of experience economy model. Journal of Quality Assurance in Hospitality & Tourism, 21(4), 474-497. DOI: https://doi.org/10.1080/1528008X.2019.1691702.
Li, T. T., Liu, F. & Soutar, G. N. (2021). Experiences, post-trip destination image, satisfaction and loyalty: A study in an ecotourism context. Journal of Destination Marketing & Management, 19, 100547. DOI: https://doi.org/10.1016/j.jdmm.2020.100547.
Magio K.O. (2021). Tourism Resilience in the Caribbean Island of Cozumel: Best Practice and High-Risk Areas. In Lewis-Cameron A., Jordan LA., Roberts S. (eds.). Managing Crises in Tourism. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-80238-7_5.
Martínez-González, J. A. & Álvarez-Albelo, C. D. (2021). Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites. Sustainability, 13(3), 1425. DOI: https://doi.org/10.3390/su13031425.
McKercher, B. & Tse, T. S. (2012). Is intention to return a valid proxy for actual repeat visitation? Journal of Travel Research, 51(6), 671-686. DOI: https://doi.org/10.1177/0047287512451140.
Mesana, J. C. B., de Guzman, A. B. & Zerrudo, E. B. (2021). Through thick and thin: theorizing festival loyalty development among Filipino repeat visitors. Anatolia, 1-13. DOI: https://doi.org/10.1080/13032917.2020.1871045.
Moore, S. A., Rodger, K. & Taplin, R. H. (2017). Developing a better understanding of the complexities of visitor loyalty to Karijini National Park, Western Australia. Tourism Management, 62, 20-28. DOI: https://doi.org/10.1016/j.tourman.2017.03.012.
Morais, D. B. & Lin, C. H. (2010). Why do first-time and repeat visitors patronize a destination? Journal of Travel & Tourism Marketing, 27(2), 193-210. DOI: https://doi.org/10.1080/10548401003590443.
Nchmias, D. & Frankfort-Nachmias, C. (1992). Research Methods in Social sciences. Edward Arnold: London.
Nunnally, J. C. & Bernstein, I. H. (1994). Psychometric theory. (3rd ed.). New York, NY: McGraw-Hill.
Oppermann, M. (1996). Visitation of Tourism Attractions and Tourist Expenditure Patterns - Repeat versus First-time Visitors. Asia Pacific Journal of Tourism, 1(1), 61-68. DOI: https://doi.org/10.1080/10941669708721964.
Park, J. Y., Bufquin, D. & Back, R. M. (2019). When do they become satiated? An examination of the relationships among winery tourists’ satisfaction, repeat visits and revisit intentions. Journal of Destination Marketing & Management, 11, 231-239. DOI: https://doi.org/10.1016/j.jdmm.2018.04.004.
Pigram, J. J. & Wahab, S. (eds.) (2005). Tourism, development and growth: the challenge of sustainability. Routledge.
Plunkett, D., Fulthorp, K. & Paris, C. M. (2019). Examining the relationship between place attachment and behavioral loyalty in an urban park setting. Journal of Outdoor Recreation and Tourism, 25, 36-44. DOI: https://doi.org/10.1016/j.jort.2018.11.006.
Proença, S. & Soukiazis, E. (2008). Tourism as an economic growth factor: a case study for Southern European countries. Tourism Economics, 14(4), 791-806. DOI: https://doi.org/10.5367/000000008786440175.
Rather, R. A., Hollebeek, L. D., Rasoolimanesh, S. M. (2021). First-time versus repeat tourism customer engagement, experience, and value co-creation: An empirical investigation. Journal of Travel Research, 1-16. DOI: 10.1177/0047287521997572.
Segrado Pavón, R. G., Arroyo Arcos, L., Amador Soriano, K. & Farmer, F. (2017). Factores motivacionales que influyen en la elección de la isla de Cozumel como destino en temporadas bajas por los turistas. El Periplo Sustentable, (32). URL: http://www.scielo.org.mx/pdf/eps/n32/1870-9036-eps-32-00007.pdf.
Shavanddasht, M. & Allan, M. (2019). First-time versus repeat tourists: level of satisfaction, emotional involvement, and loyalty at hot spring. Anatolia, 30(1), 61-74. DOI: https://doi.org/10.1080/13032917.2018.1498363.
Som, A., Marzuki, A., Yousefi, M. & AbuKhaliefeh, A. (2012). Factors influencing visitors' revisit behavioural intention: a case study of sabah, malaysia. International Business of Marketing Studies, 4(4). DOI: 10.5539/ijms.v4n4p39.
Tan, W. K. (2017). Repeat visitation: A study from the perspective of leisure constraint, tourist experience, destination images, and experiential familiarity. Journal of Destination Marketing & Management, 6(3), 233-242. DOI: https://doi.org/10.1016/j.jdmm.2016.04.003.
Um, S., Chon, K. & Ro, Y. H. (2006). Antecedents of revisit intention. Annals of tourism research, 33(4), 1141-1158. DOI: https://doi.org/10.1016/j.annals.2006.06.003.
Valle, P. O., Silva, J. A. & Mendes, J. (2006). Tourist Satisfaction and Destination Loyalty intention: A Structural and Categorical Analysis. Int. Journal of Business Science and Applied Management, 1(1), 22-44. DOI: http://hdl.handle.net/10419/190577.
Van Dyk, A., Tkaczynski, A. & Slabbert, E. (2019). Repeat tourism, destination image and behavioural intentions: implications for sustainable development in South Africa. Tourism Recreation Research, 44(3), 392-398. DOI: https://doi.org/10.1080/02508281.2019.1637610.
Weaver, P. A., Weber, K. & McCleary, K.W. (2007). Destination Evaluation: The Role of Previous Travel Experience and Trip Characteristics. Journal of Travel Research, 45(3), 333-345. DOI: https://doi.org/10.1177/0047287506292702.
Yolal, M., Chi, C.G.-Q. & Pesämaa, O. (2017). Examine destination loyalty of first-time and repeat visitors at all-inclusive resorts. International Journal of Contemporary Hospitality Management, 29(7), 1834-1853. DOI: https://doi.org/10.1108/IJCHM-06-2015-0293.
Zeithaml, V. A., Berry, L. L. & Parasuraman, A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60(April): 31-46. DOI: https://doi.org/10.1177/002224299606000203.
Arcos, L. A., Pavón, R. G. S., Martínez, O. F., Baca, C. A. G. & Olivares, O. C. (2018). Organización territorial y aprovechamiento turístico sustentable en el Parque Nacional Arrecifes de Cozumel, México. Revista Geográfica de América Central, 3(61E), 237-261. DOI: http://dx.doi.org/10.15359/rgac.61-3.12.
Baker, D. A. & Crompton, J. L. (2000). Quality, satisfaction, and behaviour intentions. Annals of Tourism Research, 27(3), 785-804. DOI: https://doi.org/10.1016/S0160-7383(99)00108-5.
Campo-Martínez, S., Garau-Vadell, J. B. & Martínez-Ruiz, M. P. (2010). Factors influencing repeat visits to a destination: The influence of group composition. Tourism Management, 31(6), 862-870. DOI: https://doi.org/10.1016/j.tourman.2009.08.013.
Carvache-Franco, M., Alvarez-Risco, A., Carvache-Franco, O., Carvache-Franco, W., Estrada-Merino, A. & Villalobos-Alvarez, D. (2021). Perceived value and its influence on satisfaction and loyalty in a coastal city: a study from Lima, Peru. Journal of Policy Research in Tourism, Leisure and Events, 1-16. DOI: https://doi.org/10.1080/19407963.2021.1883634.
Čaušević, A., Mirić, R., Drešković, N. & Hrelja, E. (2020). First-time and repeat visitors to Sarajevo. European Journal of Tourism, Hospitality and Recreation, 10(1), 14-27. DOI: 10.2478/ejthr-2020-0002.
Chi, C. & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 24-36. DOI: https://doi.org/10.1016/j.tourman.2007.06.007.
Clarke, J. & Bowen, D. (2021). Repeat tourists and familiar place formation: Conversion, inheritance and discovery. Journal of Destination Marketing & Management, 20, 100605. DOI: https://doi.org/10.1016/j.jdmm.2021.100605.
Cossío-Silva, F. J., Revilla-Camacho, M. Á. & Vega-Vázquez, M. (2019). The tourist loyalty index: A new indicator for measuring tourist destination loyalty? Journal of Innovation & Knowledge, 4(2), 71-77. DOI: https://doi.org/10.1016/j.jik.2017.10.003.
Fatt, B. S., Hashim, N. A. A. N., Alias, M. A., Awang, Z., Safri, F. H. M., Bakansing, S. & Sinidol, G. (2021). Visitor Revisit Intention and Perceived Values towards Tunku Abdul Rahman Marine Park, Sabah. Journal of Contemporary Issues in Business and Government, 27(2). DOI: 10.47750/cibg.2021.27.02.498.
Hankinson, G. (2004). The brand images of tourism destinations: a study of the saliency of organic images. Journal of Product & Brand Management, 13(1), 6-14. DOI: https://doi.org/10.1108/10610420410523803.
Jayaraman, L., Lin, K.S., Guat, L.C. & Ong, L.W. (2010). Does Malaysian Tourism Attract Singaporeans to Revisit Malaysia? An Empirical Study. Journal of Business and Policy Research, 5(2), 159-179.
Kozak, M. (2001). Repeaters' behavior at two distinct destinations. Annals of tourism research, 28(3), 784-807. DOI: https://doi.org/10.1016/S0160-7383(00)00078-5.
Kozak, M., Bigné, E. & Andreu, L. (2005). Satisfaction and destination loyalty: A comparison between non-repeat and repeat tourists. Journal of Quality Assurance in Hospitality & Tourism, 5(1), 43-59. DOI: https://doi.org/10.1300/J162v05n01_04.
Lam-González, Y. E., León, C. J., Gonzalez Hernandez, M. M. & De León, J. (2021). The structural relationships of destination image, satisfaction, expenditure and loyalty in the context of fishing tourism. Scandinavian Journal of Hospitality and Tourism, 1-20. DOI: https://doi.org/10.1080/15022250.2021.1884596.
Lee, S., Jeong, E. & Qu, K. (2020). Exploring theme park visitors’ experience on satisfaction and revisit intention: A utilization of experience economy model. Journal of Quality Assurance in Hospitality & Tourism, 21(4), 474-497. DOI: https://doi.org/10.1080/1528008X.2019.1691702.
Li, T. T., Liu, F. & Soutar, G. N. (2021). Experiences, post-trip destination image, satisfaction and loyalty: A study in an ecotourism context. Journal of Destination Marketing & Management, 19, 100547. DOI: https://doi.org/10.1016/j.jdmm.2020.100547.
Magio K.O. (2021). Tourism Resilience in the Caribbean Island of Cozumel: Best Practice and High-Risk Areas. In Lewis-Cameron A., Jordan LA., Roberts S. (eds.). Managing Crises in Tourism. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-80238-7_5.
Martínez-González, J. A. & Álvarez-Albelo, C. D. (2021). Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites. Sustainability, 13(3), 1425. DOI: https://doi.org/10.3390/su13031425.
McKercher, B. & Tse, T. S. (2012). Is intention to return a valid proxy for actual repeat visitation? Journal of Travel Research, 51(6), 671-686. DOI: https://doi.org/10.1177/0047287512451140.
Mesana, J. C. B., de Guzman, A. B. & Zerrudo, E. B. (2021). Through thick and thin: theorizing festival loyalty development among Filipino repeat visitors. Anatolia, 1-13. DOI: https://doi.org/10.1080/13032917.2020.1871045.
Moore, S. A., Rodger, K. & Taplin, R. H. (2017). Developing a better understanding of the complexities of visitor loyalty to Karijini National Park, Western Australia. Tourism Management, 62, 20-28. DOI: https://doi.org/10.1016/j.tourman.2017.03.012.
Morais, D. B. & Lin, C. H. (2010). Why do first-time and repeat visitors patronize a destination? Journal of Travel & Tourism Marketing, 27(2), 193-210. DOI: https://doi.org/10.1080/10548401003590443.
Nchmias, D. & Frankfort-Nachmias, C. (1992). Research Methods in Social sciences. Edward Arnold: London.
Nunnally, J. C. & Bernstein, I. H. (1994). Psychometric theory. (3rd ed.). New York, NY: McGraw-Hill.
Oppermann, M. (1996). Visitation of Tourism Attractions and Tourist Expenditure Patterns - Repeat versus First-time Visitors. Asia Pacific Journal of Tourism, 1(1), 61-68. DOI: https://doi.org/10.1080/10941669708721964.
Park, J. Y., Bufquin, D. & Back, R. M. (2019). When do they become satiated? An examination of the relationships among winery tourists’ satisfaction, repeat visits and revisit intentions. Journal of Destination Marketing & Management, 11, 231-239. DOI: https://doi.org/10.1016/j.jdmm.2018.04.004.
Pigram, J. J. & Wahab, S. (eds.) (2005). Tourism, development and growth: the challenge of sustainability. Routledge.
Plunkett, D., Fulthorp, K. & Paris, C. M. (2019). Examining the relationship between place attachment and behavioral loyalty in an urban park setting. Journal of Outdoor Recreation and Tourism, 25, 36-44. DOI: https://doi.org/10.1016/j.jort.2018.11.006.
Proença, S. & Soukiazis, E. (2008). Tourism as an economic growth factor: a case study for Southern European countries. Tourism Economics, 14(4), 791-806. DOI: https://doi.org/10.5367/000000008786440175.
Rather, R. A., Hollebeek, L. D., Rasoolimanesh, S. M. (2021). First-time versus repeat tourism customer engagement, experience, and value co-creation: An empirical investigation. Journal of Travel Research, 1-16. DOI: 10.1177/0047287521997572.
Segrado Pavón, R. G., Arroyo Arcos, L., Amador Soriano, K. & Farmer, F. (2017). Factores motivacionales que influyen en la elección de la isla de Cozumel como destino en temporadas bajas por los turistas. El Periplo Sustentable, (32). URL: http://www.scielo.org.mx/pdf/eps/n32/1870-9036-eps-32-00007.pdf.
Shavanddasht, M. & Allan, M. (2019). First-time versus repeat tourists: level of satisfaction, emotional involvement, and loyalty at hot spring. Anatolia, 30(1), 61-74. DOI: https://doi.org/10.1080/13032917.2018.1498363.
Som, A., Marzuki, A., Yousefi, M. & AbuKhaliefeh, A. (2012). Factors influencing visitors' revisit behavioural intention: a case study of sabah, malaysia. International Business of Marketing Studies, 4(4). DOI: 10.5539/ijms.v4n4p39.
Tan, W. K. (2017). Repeat visitation: A study from the perspective of leisure constraint, tourist experience, destination images, and experiential familiarity. Journal of Destination Marketing & Management, 6(3), 233-242. DOI: https://doi.org/10.1016/j.jdmm.2016.04.003.
Um, S., Chon, K. & Ro, Y. H. (2006). Antecedents of revisit intention. Annals of tourism research, 33(4), 1141-1158. DOI: https://doi.org/10.1016/j.annals.2006.06.003.
Valle, P. O., Silva, J. A. & Mendes, J. (2006). Tourist Satisfaction and Destination Loyalty intention: A Structural and Categorical Analysis. Int. Journal of Business Science and Applied Management, 1(1), 22-44. DOI: http://hdl.handle.net/10419/190577.
Van Dyk, A., Tkaczynski, A. & Slabbert, E. (2019). Repeat tourism, destination image and behavioural intentions: implications for sustainable development in South Africa. Tourism Recreation Research, 44(3), 392-398. DOI: https://doi.org/10.1080/02508281.2019.1637610.
Weaver, P. A., Weber, K. & McCleary, K.W. (2007). Destination Evaluation: The Role of Previous Travel Experience and Trip Characteristics. Journal of Travel Research, 45(3), 333-345. DOI: https://doi.org/10.1177/0047287506292702.
Yolal, M., Chi, C.G.-Q. & Pesämaa, O. (2017). Examine destination loyalty of first-time and repeat visitors at all-inclusive resorts. International Journal of Contemporary Hospitality Management, 29(7), 1834-1853. DOI: https://doi.org/10.1108/IJCHM-06-2015-0293.
Zeithaml, V. A., Berry, L. L. & Parasuraman, A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60(April): 31-46. DOI: https://doi.org/10.1177/002224299606000203.