Identificación de las características de la oferta de alojamiento en Airbnb para la ciudad de Guanajuato, México

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Rafael Guerrero-Rodríguez http://orcid.org/0000-0001-8576-1172
Andrés Espinal Jiménez http://orcid.org/0000-0003-1552-3210
Marco Aurelio Sotelo Figueroa http://orcid.org/0000-0002-9795-0138

Resumen

El presente trabajo investiga las características de la oferta de alojamiento privado disponible en la plataforma de intermediación digital Airbnb. El surgimiento de esta oferta de hospedaje en los últimos años ha contribuido a modificar tanto la estructura y dinámica de la industria de alojamiento tradicional como la experiencia de viaje del turista contemporáneo a nivel mundial. Este trabajo se concentra en revisar el caso de la ciudad de Guanajuato, uno de los principales destinos urbano-culturales en México. A través de una metodología de minería de datos, se recolectó y analizó información de manera automática y sistematizada con el objetivo de entender mejor las características de esta oferta incluyendo su tamaño, dinámica y evolución. Los resultados obtenidos permiten identificar estas características y promueven la reflexión sobre sus efectos inmediatos dentro del destino. A partir de los hallazgos de este estudio, otros destinos podrían considerar llevar a cabo ejercicios similares de investigación.

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Como citar
GUERRERO-RODRÍGUEZ, Rafael; ESPINAL JIMÉNEZ, Andrés; SOTELO FIGUEROA, Marco Aurelio. Identificación de las características de la oferta de alojamiento en Airbnb para la ciudad de Guanajuato, México. El Periplo Sustentable, [S.l.], n. 44, p. 246 - 272, abr. 2023. ISSN 1870-9036. Disponible en: <https://rperiplo.uaemex.mx/article/view/16556>. Fecha de acceso: 07 jun. 2023 doi: https://doi.org/10.36677/elperiplo.v0i44.16556.
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